WhatsApp Business for desktop: a how-to guide

To save time and energy, instead of sending messages to about 300 people individually, using broadcast Lists you can send messages to these 300 people at once. Based on customers’ feedback you can adjust your messaging strategies. If customers are asking for product information, guide them through it.

If you’re keen on getting a group chat started, you can host up to 256 participants. Learn how to start a WhatsApp group chat, whether you have an iOS or Android device. Conversely, you may want to know how to join a WhatsApp group chat.

Most people, especially some business owners see WhatsApp as a platform only for chatting with friends, and families and having fun. That is not all to WhatsApp, WhatsApp can do so much more for your business than you could ever imagine. The API itself is free to apply for, but you need to connect it to your existing business communication platform, which will charge you fees for their service. The API itself is also in a restricted beta mode at the moment, so you need to apply to WhatsApp for access. The app allows users to upload their contact book and message anyone who has the app installed, at no cost. In any individual or group chat on WhatsApp, you can send voice messages — a convenient feature if you’re not able to type text, or if you prefer to record your voice to get your point across. You can send text and voice messages to family and friends from the “Chats” screen.

Personalizing messages to customers

Read more about WhatsApp for business here.

WhatsApp is a very popular messaging app that is constantly updated with new features making communication easier. The app has changed the way people interact with each other, especially with friends and families that live in another country. It makes communication among colleagues, friends, and families easier and more convenient. The good news is, there are other apps out there that can easily replace WhatsApp and still provide users with the secure messaging services that they need.

The company integrated the network with its property recommendation engine to allow leads to be funneled to the appropriate agent, along with each customer’s information and communication history. The use of key WhatsApp features like List Messages and Reply Buttons help Centaline Property personalize their outreach, resulting in a 27% increase in sales conversions. Nissan Saudi Arabia, looking to engage younger customers and reduce its reliance on call centers, began using WhatsApp to handle inquiries and nurture sales. In the Kingdom of Saudi Arabia, people under 30 years old make up nearly three-fourths of the population. To reach that market, Nissan developed an automated chatbot powered by WhatsApp that could answer simple customer questions without the need to transfer them to the call center. After the launch of the chatbot, leads increased 390% and inbound calls were reduced by 33%.

How to use WhatsApp for business

With its Quick Replies features, customers won’t have to wait longer before they get a response to their questions. To effectively manage and handle customer queries or complaints. Make sure your website, contact Us section, Facebook Business Page, and all your social media channels have your WhatsApp business line attached to it. Try staying in touch with your customers after they might have purchased from you.

Without verifying your account, you can’t access the features within WhatsApp business. Once your phone number has been verified go over to your settings. Once the app has been installed, you will need to verify your phone number, by providing the verification code sent to your phone number via SMS or phone call. Once you are done you can now start using your WhatsApp for business. You can now start messaging your customers, providing support, creating groups, etc.

You can send catalogs, images, videos, etc to customers based on their purchase history or interests. To provide streamlined communication with customers and manage relationships effectively, you should integrate your WhatsApp with CRM software. Unlike WhatsApp API, CRM is built with email as their main communication channel although some support native WhatsApp integration. A 5-7 hours delay doesn’t seem like a real conversation, imagine a 24-hour delay, your customers might think you aren’t on duty or maybe Your business is no longer online. According to a study, 71% of customers think that a quick response can improve their experience. Try to respond to your audience on time to avoid losing that lead to your competitors. Customers yearn and long for the personalization of messages.

Now that you know how to create a WhatsApp account for your business, you can start using the messenger app to communicate with customers. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Use your WhatsApp Business account to drive social commerce sales by creating an inventory catalog within the app. Aside from the product title, all additional fields—price, description, website link, product code—are optional, so you can make your listing unique to your sales process.